Second Anniversary Funding Round, New Appointments

Please note that all board appointments referenced herein only become effective once filed at Companies’ House in the United Kingdom.  Until such time these appointments should be regarded as provisional statements of intent.

Second Anniversary sees completion of successfully fundraising and welcomes new appointments.


HTML5 browser-based game developer Illyriad Games Limited announced today the successful completion of a fundraising round, and several key additions to the Illyriad team.

“This is the second anniversary of Illyriad first hitting the web as a beta version,” said James Niesewand, CEO and original founder of Illyriad Games Limited. “And so we’re delighted to confirm that we were oversubscribed on our first external fundraising round. This gives us the cash we wanted to accelerate the development of Illyriad, and allows us to bring several key people on board as well as to increase our investment in R&D.”

The funds raised in this round value Illyriad Games Limited at a shade over USD $1.75M.

Following this, Illyriad Games Limited is delighted to welcome several new appointments:

Ben Adams joins the board as Chief Technology Officer & Executive Director Ben has 15 years of development experience as Head of Innovation for two FTSE-100 companies: Sky IQ – part of the BSkyB group – and Experian plc. He specialises in algorithms, user interface design and highly concurrent systems. Ben joined Illyriad in the early development phase to provide expertise in developing the technical architecture, as well as writing the cross-platform Open Web code-base.

Lynn Brunner joins the board as a Non-Executive Director Lynn has 20 years’ experience in customer experience management and marketing, with a strong focus on bringing technology to the art of marketing. She has worked in both the US and the UK, across a broad range of companies, including National Westminster bank, Experian, Coca-Cola and Orange Telecom. She is currently in a SVP role at a consumer goods company in the US, managing marketing and strategic development. She brings her extensive expertise to the table, helping interpret player needs and shaping the Illyriad offering to meet these needs. She is also a strong contributor to the strategic development of the business, helping drive profitable growth.

Alan Dragovic joins the board as a Non-Executive Director Alan has experience as a writer, entrepreneur and venture capitalist. His first career as a securities analyst with UBS took him to Sydney, London, Kuala Lumpur and Singapore, then as Vice President of Citibank Global Asset Management, to New York. Timing his transition from banking to publishing before the dot-com down turn Alan established an online and print publishing presence in Latin America, Associated Argentine Press. The flagship magazine, The Traveller’s Guru, had a total print run approaching 1m copies between 2004 and 2009. Alan is currently specializing in free to play browser games as a venture capitalist and advisor, providing Illyriad with an investment banker’s perspective on future development and growth strategies.

Kevin Hassall becomes our full-time Executive Producer Kevin has 15 years’ experience of running production and development projects and programmes of work, focusing on web and games development. During the dotcom boom he was Projects Director for On-line plc (an AIM-listed internet business incubator), and subsequently spent 5 years as Publishing Director on the board of Oxygen Interactive Software Ltd (a privately held game publisher). From March 2012 he brings this experience to Illyriad, driving the delivery of code, art, audio and content updates to our players.

Franck Sidon joins Illyriad as Company Secretary, and Edward Daniel as Legal Counsel.

Emphasising the key role that new technologies will play in the evolution of Illyriad, Niesewand added: “We are also delighted to welcome a number of new development staff to the existing Illyriad team: Simon Hopkin & Richard Hemsley join us on the code development side, the aptly-named James Bell is kickstarting our audio projects, and we’re thrilled to have the renowned game economist Tibike Cosmin on board as game designer.

The ‘Year of The Dragon’ is an immensely exciting time for both the corporation and the Illyriad players themselves, and we can’t wait to see what lies ahead.”

About Illyriad
Illyriad is a browser-based Massively Multiplayer strategy game, in which players take control of cities, engaging in city-building, quests, diplomacy, warfare and trade. Developed by London-based Illyriad Games Ltd., Illyriad went live in 2010 and was officially launched on May 16th 2011

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